The First half of 2012 for Tollywood has been with great flying colors.There has been some good times in Tollywood with significant hit films this time.The biggest boost for Tollywood 2012 has been in the form of ‘Gabbar Singh’. This is a registered blockbuster and it is racing towards the second highest grosser with Rs 65 crores share.The film has been declared a unanimous hit from all centers.
Next in the list is ‘Businessman’ which also score a raging success.Arriving as a Sankranthi treat, the film rocked the box office thanks to Mahesh Babu mania and resulted with more than forty crores share. This result came irrespective of the talk on the film.
The same trend was followed by ‘Racha’ which was released in a massive way and being a commercial subject, the masses gave a thumbs up. Despite slamming by critics, the film struck a chord with the common man and it raked in a whopping Rs 45 crores share.
There were two other hits that made their mark in the form of ‘Poola Rangadu’ and ‘Ishq’. These two flicks proved that audience would come not just for star heroes but also for good subject and entertainment filled projects.
Another surprising observation that came to light is, films don’t need a noted face to score a hit. This was proved by two small budget flicks in the form of 'Lovely', ‘Ee Rojullo’ and ‘Oka Romantic Crime Katha’. These films were made targeting the youth and scored success. This will encourage many to experiment with this genre and more films will come.
Of course, not all was happy smiles for the Tollywood folks. There were some massive duds that came in proving that if the subject and content is not good then the result also will not be good. The best example for that is the Ravi Teja- Gunasekhar venture ‘Nippu’. This is the biggest disaster of 2012. Following the suit was Balakrishna who has registered massive duds to his account. He added one more to his kitty by coming up with ‘Adhinayakudu’. There are few other flops but these two are the biggest and sizeable ones.
Same has been the case with the dubbed flicks which come in large numbers. The likes of ‘Snehitudu’ ‘3’ ‘Love Failure’ ‘Dhoni’ were given thumbs down by the audience. In the dubbed market, except for the Hollywood flick ‘Avengers’ none of the others worked. The latest release ‘Sakuni’ opened with decent collections but the talk has not been that strong so it is going a bit dull.
Movies like ‘Bodyguard’ ‘Dammu’ ‘Daruvu’ ‘Endukante Premanta’ took off with a disaster talk but at the end, they managed to come up with some decent figures as collections.
With 2012 first half looking encouraging, Tollywood is now looking towards the second half with optimism. There are some really promising projects lined up for release. The list includes movies like ‘Eega’ ‘Julaayi’ ‘Devudu Chesina Manushulu’ ‘Seetamma Vaakitlo Sirimalle Chettu’ ‘Damarukam’ ‘Cameraman Ganga Tho Rambabu’ ‘Rebel’ ‘Uu Kodathara Ulikki Padathara’ ‘Shadow’ ‘Autonagar Surya’ ‘Krishnam Vande Jagadgurum’ ‘Vaaradhi’ ‘Srimannarayana’ ‘Tuneega Tuneega’ and others. Let us wish that at least half of them shake the box office of Tollywood and create a sensation.